PRIVACY & COOKIE POLICY

This Privacy & Cookie Policy explains how Numa Estilo Ltd collects, uses, stores, and protects your personal data when you visit our website, place an order, sign up to our marketing, leave a review, contact us, or interact with us online. It also explains how we use cookies and similar tracking technologies on our website.

Please read this Privacy & Cookie Policy carefully so you understand how we use your personal data and how cookies may be used when you visit our website.
Who We Are & What We Collect

Who we are

This website is operated by Numa Estilo Ltd.

For the purpose of UK data protection law, Numa Estilo Ltd is the data controller of the personal data we collect and use.

Business address:
Numa Estilo Ltd
Office 13238
182-184 High Street North
East Ham
London
E6 2JA
United Kingdom

Email: info@numaestilo.co.uk
Website: www.numaestilo.com

In this Privacy & Cookie Policy, “we”, “us” and “our” refer to Numa Estilo Ltd. “You” and “your” refer to the person using our website, placing an order, subscribing to our marketing, leaving a review, or interacting with us.

What personal data we collect

The personal data we collect depends on how you interact with us.

We may collect the following types of personal data:

Contact details, such as your name, email address, phone number, billing address, and delivery address.

Order and purchase information, such as products ordered, order number, payment status, delivery method, delivery tracking information, return or refund information, customer service communication, and any gift message or order notes you provide.

Account information, if you create an account on our website, such as login details, account preferences, saved addresses, and order history.

Payment information. We do not directly store your full card details. Payments are processed securely by our ecommerce platform, payment providers, or checkout providers. We may receive limited payment-related information, such as payment status, transaction reference, billing details, fraud checks, or confirmation that payment has been completed.

Marketing information, such as your email address, phone number, marketing preferences, consent records, email and SMS engagement, unsubscribes, clicks, and customer segment information.

Website and technical information, such as IP address, browser type, device type, operating system, pages viewed, products viewed, time spent on the website, referring website or traffic source, approximate location, basket and checkout behaviour, website interactions, and cookie preferences.

Reviews and customer content, such as your name or display name, review text, rating, product reviewed, photos, videos, social media handle, or other content you choose to provide.

Communication data, such as messages you send to us by email, contact form, social media, SMS, or another method, together with our responses.
How We Use Your Personal Data

How we use your personal data

We use your personal data for the following purposes.

To process and fulfil your orders

We use your data to:

  • Process purchases
  • Take payment
  • Send order confirmations
  • Prepare and dispatch orders
  • Provide delivery updates
  • Manage returns and refunds
  • Handle order-related customer service

To manage customer service

We use your data to:

  • Respond to enquiries
  • Resolve issues
  • Deal with complaints
  • Provide product, order, delivery, or return support
  • Keep records of communication where necessary

To operate and improve our website

We use website and technical data to:

  • Keep our website working properly
  • Understand how visitors use our website
  • Improve website layout, product pages, navigation, and customer experience
  • Monitor performance and fix issues
  • Understand sales, traffic, and customer behaviour
  • Improve our products, marketing, and customer journey

To send email and SMS marketing

Where legally permitted, we may use your email address or phone number to send:

  • Newsletter updates
  • Product launches
  • Restock alerts
  • Offers and promotions
  • Brand updates
  • Event updates
  • Collection stories
  • Abandoned basket reminders
  • Customer journey messages

You can opt out of marketing at any time.

To personalise customer experience

We may use order history, browsing behaviour, product interest, marketing engagement, or customer preferences to help us:

  • Recommend relevant products
  • Understand customer interests
  • Improve marketing content
  • Show more relevant website content or adverts
  • Create customer segments for marketing and analysis

To collect and display reviews

We may use your personal data to:

  • Request a review after purchase
  • Collect and manage customer reviews
  • Display reviews on our website
  • Use reviews and feedback for marketing, customer trust, and product improvement

To protect our business and website

We may use personal data to:

  • Prevent fraud
  • Protect our website and systems
  • Enforce our Terms and Conditions
  • Investigate suspicious activity
  • Protect our legal rights
  • Keep records of transactions and communication

To comply with legal obligations

We may use and keep personal data where required for:

  • Tax records
  • Accounting records
  • Legal claims
  • Regulatory requirements
  • Fraud prevention
  • Responding to lawful requests from authorities

Lawful basis for using your personal data

Under UK data protection law, we need a lawful basis to use your personal data.

We may rely on the following lawful bases.

Contract

We use your personal data where needed to enter into or perform a contract with you, such as when you place an order and we need to process payment, deliver products, manage returns, or provide order support.

Consent

We may rely on your consent for certain activities, such as:

  • Email marketing where consent is required
  • SMS marketing
  • Non-essential cookies
  • Certain analytics, advertising, or tracking technologies
  • Using some customer-submitted content where appropriate

You can withdraw consent at any time.

Legal obligation

We may use or keep your personal data where we are required to do so by law, such as for tax, accounting, legal, or regulatory purposes.

Legitimate interests

We may use your personal data where we have a legitimate business interest and your rights do not override that interest.

This may include:

  • Running and improving our business
  • Responding to customer enquiries
  • Preventing fraud
  • Keeping business records
  • Understanding website performance
  • Improving products and services
  • Sending certain marketing to existing customers where legally permitted
  • Protecting our website, brand, and legal rights
Marketing, Reviews & Customer Content

Email and SMS marketing

We may send marketing emails or SMS messages where you have subscribed, given consent, or where we are otherwise legally permitted to do so.

Marketing may include:

  • Product launches
  • New arrivals
  • Restocks
  • Offers and promotions
  • Brand news
  • Events
  • Collection stories
  • Abandoned basket reminders
  • Customer journey messages

We use selected third-party email and SMS marketing providers to manage marketing sign-ups, preferences, customer segments, campaign performance, automated messages, and opt-out requests.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails.

You can opt out of SMS marketing by following the instructions in the message or contacting us.

Unsubscribing from marketing will not stop necessary service messages, such as order confirmations, delivery updates, customer service replies, or important policy updates.

Marketing preferences and personalisation

We may use your order history, browsing behaviour, product interests, marketing engagement, or customer preferences to help us understand what may be relevant to you.

This may help us:

  • Send more relevant marketing
  • Improve our product recommendations
  • Understand customer interests
  • Improve our website and customer experience
  • Measure how our campaigns perform

Where required, we will only use this information for marketing or tracking with your consent.

Reviews

We may use third-party review collection providers or ecommerce apps to request, collect, manage, and display customer reviews.

Reviews may include:

  • Your name or display name
  • Rating
  • Review text
  • Product purchased
  • Photos, videos, or other content you choose to provide

Reviews may be displayed publicly on our website, product pages, social media, advertising, email marketing, or other promotional materials.

If you want us to remove or update a review you have submitted, please contact us.

Customer content and social media tags

If you tag us on social media, send us images, provide feedback, or share content with us, we may use that content for marketing, website, social media, promotional, or business purposes, unless you tell us otherwise.

This may include:

  • Customer photos
  • Product images
  • Testimonials
  • Social media tags
  • Feedback
  • Reviews
  • Comments or messages you choose to share with us

You confirm that any content you share with us belongs to you or that you have the right to share it.

We may choose not to publish or may remove customer content at our discretion.

Promotions, giveaways and waitlists

If you enter a promotion, giveaway, waitlist, event sign-up, or similar activity, we may collect the personal data needed to manage your entry or request.

This may include your name, email address, phone number, social media handle, entry details, preferences, or delivery information where relevant.

Additional terms may apply to specific promotions, giveaways, events, or waitlists.
Cookies, Analytics & Website Tracking

Cookies and similar technologies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. Similar technologies may include pixels, tags, tracking scripts, local storage, browser storage, and other tools that help websites work, remember preferences, measure performance, or support marketing.

We use cookies and similar technologies to help operate our online store, improve the customer experience, understand website behaviour, support marketing, and keep the website secure.

Types of cookies and tracking technologies we use

We may use the following types of cookies and similar technologies.

Strictly necessary cookies

These are needed for the website to work properly.

They may be used for:

  • Basket and checkout functionality
  • Payment and order processing
  • Security and fraud prevention
  • Account login
  • Remembering privacy or cookie choices
  • Website performance and basic functionality

These cookies cannot usually be switched off through our website because the store may not work properly without them.

Preference cookies

These help remember choices you make on the website.

They may be used for:

  • Remembering your region or country
  • Remembering your currency preference
  • Remembering website display settings
  • Improving your browsing experience

Analytics and performance cookies

These help us understand how visitors use our website.

They may collect information such as:

  • Pages visited
  • Products viewed
  • Time spent on the website
  • Traffic source
  • Device type
  • Browser type
  • Approximate location
  • Clicks, scrolls, or other interactions
  • Basket and checkout behaviour

We use this information to understand website performance, improve product pages, improve navigation, measure marketing performance, and make better business decisions.

We use analytics tools, including Google Analytics where enabled, and may also use analytics or behaviour tracking tools provided by our ecommerce platform or selected third-party website apps.

Marketing and advertising cookies

These help us understand how our marketing performs and may help show you more relevant content or adverts.

They may be used for:

  • Measuring advert performance
  • Tracking clicks from emails, SMS messages, adverts, or social media
  • Understanding which products or pages interest customers
  • Retargeting or showing relevant adverts, where enabled
  • Connecting our products with social media shops or product feeds
  • Measuring campaign performance across platforms

These cookies and tracking tools may be provided by social media platforms, advertising platforms, email and SMS marketing providers, ecommerce apps, or other selected third-party service providers.

Review and customer experience tools

We may use third-party tools or ecommerce apps to request, collect, manage, and display customer reviews, improve website features, and understand customer experience.

These tools may use cookies or similar technologies to support their service.

Cookie consent and managing your choices

Some cookies are strictly necessary for our website to work and do not require consent.

For non-essential cookies, such as analytics, behaviour tracking, advertising, and marketing cookies, we will ask for your consent where required.

You can manage your cookie preferences through our cookie banner or cookie settings tool, where available.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. If you block some cookies, parts of our website may not work properly.

You can change or withdraw your cookie consent at any time where a cookie preference tool is available on our website.

We may update the cookies and similar technologies we use from time to time as our website, ecommerce apps, marketing tools, or analytics tools change.

Website behaviour tracking and analytics

We use analytics and website behaviour tracking tools to understand how visitors use our website.

This may include information about:

  • Pages visited
  • Products viewed
  • Items added to basket
  • Checkout behaviour
  • Traffic source
  • Device and browser type
  • Approximate location
  • Time spent on the website
  • Clicks, scrolls, or interactions
  • Campaign performance

We use this information to improve our website, understand customer interests, measure marketing performance, support product decisions, and support business decisions.

Where required, analytics and tracking tools will only be used with your consent.
Sharing Your Personal Data

Who we share your personal data with

We do not sell your personal data.

We may share your personal data with selected third parties where necessary to operate our business, provide our services, comply with legal obligations, or protect our rights.

This may include the following.

Ecommerce platform and website providers

We use an ecommerce platform and selected website tools to operate our online store, manage products, process checkout, manage customer accounts, and support website functionality.

Payment providers

We share data with payment providers where needed to process payments, prevent fraud, issue refunds, and manage payment-related issues.

Delivery and fulfilment providers

We share relevant order and delivery information with postal services, couriers, fulfilment providers, or delivery platforms so your order can be delivered.

Email and SMS marketing providers

We share relevant contact, order, and marketing preference information with selected email and SMS marketing providers where needed to manage newsletters, SMS messages, marketing campaigns, customer segments, and opt-out requests.

Analytics and tracking providers

We may share technical, usage, or website interaction data with analytics and tracking providers to understand website performance, visitor behaviour, advertising performance, and customer experience.

Review collection providers

We may share limited order and contact information with review collection providers so they can request and manage customer reviews.

Social media and advertising platforms

Where enabled, we may share or receive data through social media platforms, advertising platforms, pixels, product feeds, linked shops, and campaign tools.

Ecommerce apps and third-party website apps

We may use selected third-party apps to support reviews, marketing, analytics, customer experience, website features, checkout, fulfilment, fraud prevention, or store operations.

These apps may process personal data where necessary to provide their service.

Professional advisers and legal authorities

We may share personal data with accountants, solicitors, insurers, professional advisers, regulators, tax authorities, law enforcement, or other authorities where necessary.

International data transfers

Some of our service providers, ecommerce platforms, apps, analytics tools, marketing tools, payment providers, or social media platforms may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we expect our service providers to use appropriate safeguards required by data protection law, such as approved contractual protections or other lawful transfer mechanisms.
Data Storage, Security & Your Rights

How long we keep your personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy & Cookie Policy, unless a longer period is required or permitted by law.

Retention periods may depend on the type of data and the reason we hold it.

For example:

  • Order records may be kept for tax, accounting, legal, customer service, and business record purposes.
  • Customer account data may be kept while your account remains active, unless you request deletion and we are able to delete it.
  • Marketing data may be kept until you unsubscribe, withdraw consent, or ask us to delete it, subject to any records we need to keep.
  • Customer service messages may be kept for a reasonable period so we can manage enquiries, complaints, or legal issues.
  • Review content may remain published unless removed by us or unless you ask us to review removal.
  • Cookie and analytics data may be kept according to our cookie settings and analytics tools.
  • Legal, tax, accounting, and fraud prevention records may be kept for longer where required or permitted by law.

When we no longer need personal data, we will delete it, anonymise it, or securely store it until deletion is possible.

How we protect your personal data

We take reasonable steps to protect personal data from unauthorised access, loss, misuse, alteration, or disclosure.

We use appropriate technical and organisational measures, which may include secure systems, password protection, access controls, trusted service providers, and secure payment processing.

However, no website, online store, email system, or internet transmission is completely secure. You use our website and communicate with us online at your own risk.

You are responsible for keeping any account login details secure.

Your privacy rights

Under UK data protection law, you may have rights in relation to your personal data.

These may include the right to:

  • Request access to the personal data we hold about you
  • Ask us to correct inaccurate or incomplete personal data
  • Ask us to delete your personal data in certain circumstances
  • Ask us to restrict how we use your personal data in certain circumstances
  • Object to certain uses of your personal data
  • Request transfer of your personal data in certain circumstances
  • Withdraw consent where we rely on consent
  • Complain to the Information Commissioner’s Office

Your rights may depend on the type of personal data, the reason we use it, and the lawful basis we rely on.

You have the right to object to certain processing, including direct marketing.

To make a privacy request, please contact us at info@numaestilo.co.uk.

We may need to verify your identity before responding to a request.

Marketing opt-out rights

You can opt out of marketing at any time.

To stop receiving marketing emails, click the unsubscribe link in the email or contact us.

To stop receiving SMS marketing, follow the opt-out instructions in the SMS message or contact us.

We may still send non-marketing messages that are necessary for your order, account, service communication, or legal updates.

Children’s privacy

Our website and products are not intended for children under 13.

We do not knowingly collect personal data from children under 13.

If you believe a child has provided personal data to us, please contact us and we will take reasonable steps to delete it where appropriate.

Customers must be at least 18 years old to place an order, or have permission from a parent or legal guardian.
Third-Party Links, Updates & Contact

Third-party links

Our website may include links to third-party websites, social media platforms, payment providers, delivery providers, or other external services.

We are not responsible for the privacy practices, content, or security of third-party websites or services.

You should read the privacy policies of any third-party websites or services you use.

Changes to this Privacy & Cookie Policy

We may update this Privacy & Cookie Policy from time to time.

The latest version will be posted on our website with an updated “Last updated” date.

If we make significant changes, we may notify you where appropriate.

Contact us

If you have questions about this Privacy & Cookie Policy or how we use your personal data, please contact us:

Email: info@numaestilo.co.uk

Post:
Numa Estilo Ltd
Office 13238
182-184 High Street North
East Ham
London
E6 2JA
United Kingdom

Complaints

If you are unhappy with how we use your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.

You can contact the Information Commissioner’s Office through its official website.